An empirical study of Web browsing behaviour:

An empirical study of Web browsing behaviour:

Description: This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description :
Prior studies have suggested that a good Website design which facilitates a user’s Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a ”think aloud” protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions – the meaning and content implied by Website content, its outward form, and the structure and navigation – in relation to user performance.
  • Author: G.W. Tan
  • Author: K.K. Wei
  • Binding: Digital
  • Format: HTML
  • Label: Elsevier
  • Languages:
  • ListPrice:
  • Manufacturer: Elsevier
  • ProductGroup: Book
  • ProductTypeName: ABIS_EBOOKS
  • PublicationDate: 2006-04-01
  • Publisher: Elsevier
  • Studio: Elsevier
  • Title: An empirical study of Web browsing behaviour: Towards an effective Website design [An article from: Electronic Commerce Research and Applications]

Price: 10.95

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